Posted on February 25, 2021 Sales Lead Generation Process: A 6-Stage Guide to Attract New Clients Author Ajay Kathuria Categories Lead Generation A good lead generation process has several moving parts, all of which are required to attract the best, nurture, and convert leads...
Posted on January 5, 2021 Tips to Build Highly Targeted Leads Lists for B2B Sales Author Ajay Kathuria Categories Lead Generation Today's marketers are focused more on marketing services such as content marketing, digital marketing, etc. However, with all thes...
Posted on November 18, 2020November 20, 2020 Make Your Emails Stand Out From Other Prospect Emails Author Ajay Kathuria Categories Email Marketing All of us receive several emails every day: work, personal, advertisements, promotional, and more, but how many of them catch our...
Posted on October 12, 2020November 18, 2020 Tips to Drive ROI of Email Marketing Campaigns Author Ajay Kathuria Categories Email Marketing Marketers are constantly challenged to prove the effectiveness of their strategies. CMOs, managers, and CEOs are willing to get ed...
Posted on September 22, 2020September 22, 2020 Building a Better Global Demand Generation Strategy Author Ajay Kathuria Categories B2B Marketing Demand generation helps you identify potential prospects based on their initial behavior and guides them through a nurturing proce...
Posted on September 1, 2020September 1, 2020 Social Media Lead Generation is Better Than Ever! Author Ajay Kathuria Categories B2B Marketing Creating a suite of tactics to target all digital areas in ways that resonate with your customers and reflect on your sales may be...
Posted on June 19, 2020June 19, 2020 Reasons Why B2B Sales and Marketing Teams Will Progress With Intent Data in 2020 Author Ajay Kathuria Categories B2B Marketing The data that indicates that your buyers are likely to make a purchase soon is the Intent Data. It includes consumer behavior like...
Posted on June 3, 2020June 3, 2020 Unleashing the Power of Retargeting in B2B Author Ajay Kathuria Categories B2B Marketing, Email Marketing Ever wondered why people "open" your emails in your email campaigns, but why don't they contact you? Or Why do people never clic...
Posted on April 2, 2020April 2, 2020 Linkedin Marketing Trends in 2020 Author Ajay Kathuria Categories B2B Marketing LinkedIn has around 500 Million registered users, with more than 260 Million, signing-into their accounts at least once or twice i...
Posted on December 13, 2019 3 Trends Impacting SEO in 2020 Author Ajay Kathuria Categories B2B Marketing Relevant content creation is the most effective SEO tactic! 51% of all website traffic still comes from organic search traffi...