
Author Ajay Kathuria Categories Lead Generation
A good lead generation process has several moving parts, all of which are required to attract the best, nurture, and convert leads...

Author Ajay Kathuria Categories Lead Generation
Today's marketers are focused more on marketing services such as content marketing, digital marketing, etc. However, with all thes...

Author Ajay Kathuria Categories Email Marketing
All of us receive several emails every day: work, personal, advertisements, promotional, and more, but how many of them catch our...

Author Ajay Kathuria Categories Email Marketing
Marketers are constantly challenged to prove the effectiveness of their strategies. CMOs, managers, and CEOs are willing to get ed...

Author Ajay Kathuria Categories B2B Marketing
Demand generation helps you identify potential prospects based on their initial behavior and guides them through a nurturing proce...

Author Ajay Kathuria Categories B2B Marketing
Creating a suite of tactics to target all digital areas in ways that resonate with your customers and reflect on your sales may be...

Author Ajay Kathuria Categories B2B Marketing
The data that indicates that your buyers are likely to make a purchase soon is the Intent Data. It includes consumer behavior like...

Author Ajay Kathuria Categories B2B Marketing, Email Marketing
Ever wondered why people "open" your emails in your email campaigns, but why don't they contact you? Or Why do people never clic...